Define disintermediation, and explain why it's common in the electronic channel.
What will be an ideal response?
Disintermediation is the shortening or collapsing of marketing channels due to the elimination of one or more intermediaries. In the early days of e-commerce, many entrepreneurs rushed to market with a website to sell their favorite products. This dot-com boom quickly turned to a bust, however, in part because many of these new-age marketers didn't understand the basics of distribution channels. Simply opening a website that features a product is one thing, but it's another thing entirely to invest in the infrastructure and capabilities needed to consistently fulfill orders in a timely and accurate manner. Most postmortems on the cause of the dot-com bust point to poor channel and supply chain practices as the primary reason so many of those initial e-marketers failed. That is, customer expectations were peaked by the novelty and convenience of buying online only to be dashed by delays and errors in product fulfillment after the sale.
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Inputs to the B/AR/CR process normally could include all of the following except:
a. a copy of the sales order sent by the sales order function to the billing function b. a shipping notice sent by the shipping function to the billing function c. customer acknowledgement d. remittance advice
The workplace is becoming increasingly diverse, which is also raising ethical challenges.
Answer the following statement true (T) or false (F)
The service-quality model highlights the main requirements for delivering high service quality. Name and describe the five gaps that cause unsuccessful delivery
What will be an ideal response?
Which of the following types of global organizations reflects the geocentric attitude?
A. multidomestic corporation B. transnational organization C. global company D. regional organization