A downside of publicity is that:
A. it is often perceived by consumers as an untrustworthy and unethical practice.
B. the marketer has no control over how the media present the company or its products.
C. it is a highly expensive affair.
D. it lacks proper planning.
Answer: B
You might also like to view...
Which of the following statements regarding the inclusion of liabilities on the statement of cash flows is true?
a. All current liabilities affect the operating activities section. b. Long-term liabilities generally affect the investing activities section. c. A decrease in a current liability from the beginning to the end of the year is accompanied by a decrease of cash. d. A decrease in a current liability from the beginning to the end of the year is accompanied by an inflow of cash.
Emotions are our responses to the differences we perceive between the self and which of the following?
A. environment B. our parent’s ages C. our religious exclusions D. media models
Which flow of communication direction sends messages from the lower levels of the organizational hierarchy to the higher levels?
A. lateral B. horizontal C. downward D. upward
The first step for most firms that are venturing into online marketing involves sending promotional e-mails
Indicate whether the statement is true or false