All SBUs must have:
a. a distinct business mission
b. an explicit management philosophy
c. an interdivisional overlap
d. all of the above
a
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A company attempting to be successful with a broad differentiation strategy has to
A. incorporate more differentiating features into its product/service than rivals. B. concentrate on offering advanced features, whether or not they have value to the customers, to create unique products. C. over-differentiate so that product quality, features, or service levels exceed the needs of most buyers. D. study buyer needs and behavior carefully to learn what buyers consider important, what they think has value, and what they are willing to pay for. E. concentrate its differentiating efforts on marketing and advertising (where almost all differentiating features are created).
13) Which of the following is the primary focus of managerial accounting?
A) providing information that managers need to make operational decisions B) providing historical data to investors and creditors C) providing summarized results of operations D) providing information to comply with laws and regulations of government bodies
According to The Core Principles of Professional Selling, your primary purpose for any sales call should be to:
A. sell a product to every prospect. B. create a long-term relationship with all prospects. C. meet and provide help to a prospect. D. determine who has the authority and the ability to be a buyer. E. qualify leads efficiently.
The risk of consumer complaints is greater in the 21st century because ________
A) complaints can go viral B) at least half of all consumers complain C) consumers have lost confidence in call center employees D) there are more performance deficiencies