Select one of the topics given below for this question. Using the topic, develop an organizational plan using the motivated sequence. Include and explain each step in the sequence

Topics:

1. Audience members should volunteer to be bone marrow donors;
2. The Board of Regents should vote to lower the tuition at this university;
3. Audience members should make a commitment to exercise at least thirty minutes each day.
What will be an ideal response


Answers will vary. The steps of the motivated sequence are: (1) Attention. In this step, the speaker gets the audience's attention through use of interesting material, by using an appropriate attention-getting device as in any speech. An example would be telling a personal story about how one improved one's own health and appearance through an exercise program. (2) Need. This step involves demonstrating that an undesirable situation exists. The speaker must use evidence to support the existence of a need, and perhaps create cognitive dissonance in the audience. An example might be pointing to the susceptibility of the audience members to catch colds; the inability to handle stress, the worn-out feeling, and perhaps a less than perfect body shape as examples of problems caused by lack of exercise. (3) Satisfaction. In this step, the speaker provides a solution or a way to satisfy the need that was demonstrated in the need step. Demonstrate how the solution satisfies the need. The speaker might outline a simple plan for exercising that would be appropriate for his or her audience. (4) Visualization. In this step, the speaker describes the audience's future. A positive visualization is one in which the speaker describes what will happen if the audience follows the solution (When you are fifty you will be as active as you are now). A negative visualization is one in which the speaker describes what will happen if the audience does not follow the solution. (When you are fifty you might be too out of shape to enjoy a hike, or worse, you might have developed high blood pressure and high cholesterol.) (5) Action. Here, the speaker offers specific behavioral steps for the audience to follow. (The multipurpose room is free to students and offers a variety of types of exercises. The recreation department sponsors a number of intramural events. They are ...)

Communication & Mass Media

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