Which of the following is one of the ways that Berkowitz Piano Company can expand its product line?
A. a filling-out strategy
B. internal marketing
C. line mixing
D. a product mix strategy
E. societal marketing
Answer: A
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A company attempting to be successful with a broad differentiation strategy has to
A. incorporate more differentiating features into its product/service than rivals. B. concentrate on offering advanced features, whether or not they have value to the customers, to create unique products. C. over-differentiate so that product quality, features, or service levels exceed the needs of most buyers. D. study buyer needs and behavior carefully to learn what buyers consider important, what they think has value, and what they are willing to pay for. E. concentrate its differentiating efforts on marketing and advertising (where almost all differentiating features are created).
Which of the following figures is needed to calculate inventory turnover?
A) annual cost of sales B) number of levels in the distribution channel C) slotting allowance fees D) number of product returns E) number of stockouts
It is important for a manager to be open to feedback because ______.
a. the receivers are doing most of the work b. receivers won’t ask questions of managers who get upset when asked c. feedback eliminates the need for follow up d. feedback is more likely to be positive than negative
Christine is sitting in class listening to a classmates deliver a presentation. She is distracted by her classmate’s constant use of the word like. The problem with this presentation is that ______.
a. there are too many vocal fillers b. the word like also has a legitimate purpose c. the speaker sounds nervous d. the speaker does not seem to be prepared