Differentiate between unattractive and attractive competitive environments using Porter's model of competitive environment, and give an example for each situation.
What will be an ideal response?
An attractive environment is characterized by few competitors, high industry growth, and unequal size differentiated; low threat of entry and many barriers; few substitutes; many suppliers, low supplier bargaining power; and many customers and low customer bargaining power. An unattractive environment is characterized by many competitors, low industry growth, and equal size; high threat of entry and few entry barriers; many substitutes; few suppliers, high supplier bargaining power; and few customers and high customer bargaining power.
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What will be an ideal response?
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