Define commercialization. Explain two important decisions the company must make during this stage
What will be an ideal response?
Introducing a new product into the market is called commercialization. The company launching a new product must first decide on introduction timing. Next, the company must decide where to launch the new product—in a single location, a region, the national market, or the international market. Confidence, capital, and capacity are required to launch new products on a large-scale basis. Hence, many firms plan a market rollout over time.
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Which of the following dimensions of e-commerce security is not provided for by encryption?
A. confidentiality B. availability C. message integrity D. nonrepudiation
A purchase order is a document the purchasing department sends to the vendor to place an order.
Answer the following statement true (T) or false (F)
Which of the following suggests a loosely knit social framework in which people are expected to take care of themselves and immediate family only?
A. collectivism B. individualism C. power distance D. loyalty to heirs
Hardie Siding ProductsJames Hardie began selling fiber cement siding products in the United States in 1989 to leading builders, lumberyards, and home improvement centers. Even though ads guaranteed the product would not rot or crack for 50 years, many builders hated the product. It was heavy to install, and it showed every flaw in a bad framing job. In 1997, Hardie decided to run ads in traditional lifestyle magazines and emphasize the emotional appeal of houses made with strong, weather-resistant materials. Soon consumers began asking their builders or remodelers to use the product. Trade ads were used to explain how builders could take advantage of the interest created by the ads in lifestyle magazines. By 2000, the Hardieplank was the number one brand siding in North America. James
Hardie is now the third most recognized brand of building material in the world.Refer to Hardie Siding Products. By changing the focus of its promotion from the building industry to homeowners who saw their homes as sources of security, warmth, and stability, Hardie Siding used a _____ strategy. A. market penetration B. repositioning C. product penetration D. harvesting E. divestment