Research indicates that Americans today are concerned enough about sustaining the environment that they are willing to spend more. In fact, 65 percent of the people who responded to the survey said they were willing to spend more money for environmentally-friendly goods and 65 percent also expected to increase spending this year on eco-friendly products, despite the current downward trend in retail. Companies that use the results of this study in their product development efforts are using _____ data.
A. primary
B. convenience
C. dichotomous
D. observation
E. secondary
Answer: E
You might also like to view...
The purpose of marketing channels is to create ________
A) time utility B) place utility C) form utility D) all of the above
A covariate is a ________ independent variable used in ________
A) metric; ANOVA B) categorical; ANCOVA C) metric; ANCOVA D) categorical; ANOVA
You recently taught employees how to use a new learning management system. Now you want to know about the following information. Which one is the most appropriate one to be measured with a self-administered survey?
a. How satisfied are you with the new learning management system? (Very dissatisfied) 1 2 3 4 5 (Very satisfied) b. What is the overall turnover rate? ______ % c. How many times per week do you log into the new learning management system? ______ times d. Which pull-down menu should you use to retrieve data about employees’ training completion status? ___ Reports ___ Tools ___ My View
A product's ________ identifies the product or brand, describes several things about the product, and promotes the brand
A) line extension B) portfolio C) label D) design E) feature