Criticism has been leveled at the use of advertising value equivalency (AVE) in evaluating public relations because ________
A) public relations doesn't require evaluation
B) third-party endorsement multipliers are arbitrary
C) it doesn't address whether the audience took desired actions
D) A and C
E) B and C
Answer: E
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A. Ramani B. Fassett C. Tuckman D. Gersick
When our nonverbal behavior is unintentional,
a. others disregard it. b. others attach more significance to it. c. others can’t make interpretations based on it. d. others respond with their own unintentional behaviors. e. others recognize it and make interpretations based on it.
___________ conflict centers on objects, events, and persons in the world that are usually external to the involved people
a. Content b. Relationship c. Factual d. Inferential
Public media are in transition, embracing social media for their own organizations and for news gathering and presenting as well
Indicate whether the statement is true or false