Behavioral scientists are likely to describe human conduct using phrases such as "in order to" and "so that," whereas interpretive scholars describe events using the phrase "because of."

a. true
b. false


Ans: b. false

Communication & Mass Media

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__________ is the term for the descriptive characteristics of your audience

a. Psychographics b. Sizemographics c. Demographics d. Geographics e. none of the above

Communication & Mass Media

When you evaluate whether your organization operates in an ethical manner, you are ________

A) conducting an ethics audit B) developing an ethics profile C) positioning the company D) establishing a categorical imperative E) committing professional suicide

Communication & Mass Media

According to the text, at one point in his research career, Dolf Zillmann decided to stop

doing research on the effects of sexually explicit media. Why did he make that decision?

a. He believed that all of the important questions had been answered. b. He could not find sexually explicit material that was nonviolent. c. He was pressured by university administrators to stop doing research in a controversial area. d. Local courts declared the material used in his experiments were legally “obscene.” e. His closest research collaborator received death threats and threats of sexual abuse of his wife and children.

Communication & Mass Media

According to Aristotle, rhetoric is the use of elaborate, pretentious,

and insincere messages to achieve a political goal. Indicate whether the statement is true or false

Communication & Mass Media