Sales ________ follows changes in sales during and after promotional programs to see how the marketing efforts affected the sales of the product.
Fill in the blank(s) with the appropriate word(s).
tracking
This is sales tracking. Marketing professionals use the results of this research to adjust where and how they apply promotional efforts.
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A cash prelist is
a. a document that records sales returns and allowances b. a document returned by customers with their payments c. the source of information used to prepare monthly statements d. none of the above
A limited liability company is not a citizen of any state.
Answer the following statement true (T) or false (F)
Which of the following types of businesses might have an operating cycle longer than one year?
A. Wheat farmer. B. Ski resort. C. Commercial airplane manufacturer. D. Clothing retailer. E. Florist.
The price of GE stock is $38, and its latest annual earnings per share was $1.37 . If the appropriate discount rate for GE stock is rE=10%, what is the present value of GE's profitable future investment opportunities (PVPFIO)?
a. $14.30 b. $19.30 c. $24.30 d. $34.30 FORMULA: PVPFIO=V-Et/r