A ________ is a desire for a particular product a consumer uses to satisfy a need in a specific way that is culturally and socially influenced
A) benefit
B) demand
C) value
D) utility
E) want
E
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Differentiate between intensive distribution, exclusive distribution, and selective distribution strategies. Provide examples of products that would be appropriate for each
What will be an ideal response?
A qualified person or organization that has the potential to buy your goods or services is a:
A. suspect. B. prospect. C. volunteer. D. lead. E. partner.
Of the five major conflict management styles, a(n) ________ style is moderate on both assertiveness and cooperativeness.
What will be an ideal response?
Carver Packing Company reports total contribution margin of $72,000 and pretax net income of $24,000 for the current month. In the next month, the company expects sales volume to increase by 8%. The degree of operating leverage and the expected percent change in income, respectively, are:
A. 4.0 and 32% B. 0.33 and 8% C. 3.0 and 24% D. 3.0 and 8% E. 0.33 and 2.7%