What should sellers consider if they wish to avoid marketing myopia?
What will be an ideal response?
Sellers should consider the particular benefits and experiences desired by their customers, and not just pay attention to the specific products they offer.
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________ combines geography with demographic information and a company's sales data or other proprietary information to develop thematic maps
A) Single-source data B) Demographic mapping C) Computer mapping D) Thematic mapping
A socially responsible organization strives to deliver quality products and services that have a positive impact on society
Indicate whether the statement is true or false
____ can be used to check the status of database objects.
A. USER_OBJECTS B. USER_REFERENCE C. USER_CHECK D. USER_SOURCE
A central feature of TQM ______.
a. is using statistical tools to collect and analyze data b. is using only PhDs on the shop floor c. is inspecting each unit of each product d. is terminating employees if they make a single defective product