Use cause-related marketing as a tactic to repair your organization's image after a major scandal

Indicate whether this statement is true or false.


FALSE

Communication & Mass Media

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Darius plans to give a persuasive speech on the importance of donating blood. He wants to

begin by explaining how blood transfusions saved his father?s life last year. How should Darius use this personal knowledge in his speech? A) Darius should state his main idea at the beginning of the speech, then tell the story in a way which reinforces his point. B) Darius should tell the story first, then make his point at the conclusion of the speech. C) Either A or B would prove effective. D) Actually, Darius should avoid telling this story because it might make his audience uncomfortable.

Communication & Mass Media

Which of the following is NOT a recommended strategy when facing an unreceptive audience?

A. Immediately announce your persuasive purpose. B. Focus on areas of agreement. C. Acknowledge audience members' opposing points of view. D. Advance your strongest argument first.

Communication & Mass Media

Sharon has been her group's leader for six months and has displayed an interest in her group's members including treating them all equally. What type of leader is Sharon?

a) Autocratic leader b) Diplomatic leader c) Democratic leader d) Laissez-faire leader e) Independent leader

Communication & Mass Media

The pivotal term for autocratic leadership is ___________, while the pivotal term for democratic leadership is __________

A. expert power, power rangers B. power and control, collaboration C. conflict, compromise D. power and control, referent power E. coercive power, reward power

Communication & Mass Media