. People with a large following who can affect purchasing decisions are called ______.
a. recommenders
b. end users
c. influencers
d. decision makers
c. influencers
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Which section of a marketing plan would most likely contain a break-even analysis?
A) measurement and controls B) marketing situation C) forecasting D) marketing strategy E) executive summary
Taylor was disciplined for sending a personal e-mail using a company computer. When he reviewed the employee handbook, he could find no mention of this being an infraction. When he brought this up with his manager, he was told that he “should have known better.” This disciplinary action appears to violate which Just Cause test?
A. Did the company give the employee forewarning or foreknowledge of the possible or probable disciplinary consequences of the employee’s conduct? B. Has the company applied its rules, orders, and penalties evenhandedly and without discrimination to all employees? C. Upon investigation, was there substantial evidence or proof that the employee was guilty as charged? D. Was the company’s investigation conducted fairly and objectively?
Outline the changes in the business environment (that is, the context in which the business worked) that contributed to its decline.
The preceding bullet-points identify many key issues for this company. Changes can be presented systematically within a number of time periods as per the chart below, in which the more significant themes are highlighted in red type.
In the relational database model, what is a person, place, thing, transaction, or event about which information is stored?
A. Entity B. Relationships C. Attribute D. Foreign key