Because broadcast media are intimate, their style is conversational. The relaxed style means that the leads, or first paragraphs, in broadcast stories, including news stories, are "soft."

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Communication & Mass Media

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Advertising agency compensation has shifted from commission contracts to

A) equitable contracts. B) equity contracts. C) variable annuities. D) performance contracts.

Communication & Mass Media

Passive writing is one hallmark of clearly written stories

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Communication & Mass Media

Anita uttered, "uh-huh" several times to show she was a good listener and that she was paying attention to her friend. "Uh-huh" is considered a

a. placeholder. b. vocalization. c. slang term. d. marker.

Communication & Mass Media

In rhetoric, your "style" is the way you walk, talk, dress, and present yourself

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Communication & Mass Media