Communication technologies affect social structures

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Communication & Mass Media

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The penchant for nonstop coverage of news has eroded quality

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Communication & Mass Media

You pick the topic, "What to Do on a Friday Night When You Can't Drink," because your demographic

analysis found that a large segment of the college audience was under the age 21. You feel that your topic will be useful to the over-21 listeners, as well. However, your principal focus will be on the under-21 crowd. Your strategy is called A) audience centering. B) audience targeting. C) audience segmentation. D) audience disposition.

Communication & Mass Media

A key step in the brainstorming process is to evaluate all ideas

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Communication & Mass Media

What is the primary determinant of which subjects or areas are covered by beat reporters?

A. reporter preferences B. reader interests C. advertiser needs D. police activity

Communication & Mass Media