Jaden is making a push to shift some of his company's communications budget to mobile, but is met with resistance from his team, who all have different ideas about what they are trying to accomplish with the communications budget, so they are not using objectives to plan or make decisions. Which of the following characterizes the reason for resistance from Jaden's team?
A. They believe mobile spending is tactical, not strategic.
B. They recognize the value of specific objectives for their integrated marketing communications program.
C. They disagree as to what the specific objectives should be.
D. They want to increase emphasis on data-driven marketing spending.
E. They believe in behavioral targeting.
Answer: C
You might also like to view...
Discuss in detail why differentiating between news media and advertising media is essential to an understanding of MPR
What will be an ideal response?
Firms use defensive tactics to fight off undesired mergers. These tactics do NOT include
A. raising antitrust issues. B. developing poison pills. C. getting white knights to bid for the firm. D. repurchasing their own stock. E. engaging in risk arbitrage.
Prior to World War II, countries had installed tariff barriers to save domestic jobs. Why was this strategy unsuccessful?
What will be an ideal response?
Which of the following statements related to the construction of data flow diagrams (DFDs) is false?
A. The level 0 diagram is the next level down from the context diagram. B. If the level 0 diagram has one arrow going into bubble number 1.0 and two arrows leaving bubble number 1.0, then diagram 1.0 will show one arrow entering and two arrows leaving. C. Sources and destinations are depicted by parallel horizontal lines, between which the name of the entity is shown. D. Arrows represent a pathway for data.