Which statement is true about news releases?

a) Since they usually come from official sources, it's generally okay to air or publish the
information on them without confirming it further.
b) The authors of news releases often have self-serving motives and agendas.
c) If the information on them is accurate, then it's typically okay to air or publish the
information exactly as it's written.
d) News releases are not considered legitimate sources.


b

Communication & Mass Media

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_____ is one of the most useful analyses of human motives

Fill in the blank with the appropriate word.

Communication & Mass Media

To increase its customer base, WaterNet, a telecommunications company, launched an offer that provided free monthly text messaging services for its customers. Which age group was the target of WaterNet?

a) Teenagers b) Millennials c) Baby boomers d) Seniors

Communication & Mass Media

What were some of the implications that resulted in the social media crisis for Equifax?

A. They did not do their research on the trending hashtag. B. They did not think of the impact of the situation raised by their employees. C. They did not recognize the tone and concern they expressed on social media. D. They overlooked the impact of the role advocates played in hijacking the hashtag.

Communication & Mass Media

A pattern that deals with order of occurrence is

A) spatial. B) topical. C) cause and effect. D) chronological.

Communication & Mass Media