A clothing retailer realizes that its customers desire the latest clothing designs and accordingly maintains selection. Which criteria for evaluating retail segments is seen in this example?
A. Identifiable
B. Actionable
C. Accessible
D. Flexible
E. Market size
Answer: B
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For which of the following transactions would a functional relationship between the buyer and the seller be LEAST appropriate?
A. An interior decorator's purchase of a cell phone B. A commuter's purchase of a daily newspaper to read on his way to work C. An apartment complex owner's procurement of 80 gallons of paint for the annual repainting of all buildings in the complex D. A foreman's purchase of lubricating oil for an assembly line E. A dentist's purchase of dentures, plates, and other apparatus from a dental lab where they are made
Which of the following is true of off-price retailers?
A. They sell designer-label merchandise at 20 to 60 percent higher than the manufacturer's suggested retail price. B. They offer gift registries. C. They sell brand-name merchandise at reduced prices. D. They require suppliers to give them a variety of advertising allowances and markdown discounts. E. They offer a consistent assortment of soft goods at low prices.
Which of the following is the least effective approach to quantifying expected benefits of an IT project?
A. Find out what other firms experienced in similar situations B. Consult with experts C. Review options with the hardware vendor D. Use simulation software
About 90% of the businesses in the United States are organized as corporations
Indicate whether the statement is true or false