Smith-Binney's Crayola makes various products, all targeted toward elementary school children. Drawing, painting, and supply items are sold at convenience stores, toy stores, and grocery stores. Clothing is sold in department stores. Crayola might arrange its product items in the following way:
Drawing/PaintingSuppliesTextilesCrayons, regular waxCrayon sharpenersBoys' clothingCrayons, fluorescentPaint brushesGirls' clothingMarkers, regularScissorsBed and bath linensMarkers, washableGlue Watercolor paintsStorage cases Acrylic paints Chalk What is the product mix width for Crayola? What is its product line depth?
What will be an ideal response?
Product mix width refers to the number of product lines that an organization offers. In this case, the width of the product mix is three. Product line depth is the number of product items in a product line. There are seven items in the drawing/painting line, five items in the supplies line, and three items in the clothing line.
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