The web changes the media/audience relationship

Indicate whether the statement is true or false


True

Communication & Mass Media

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According to the text, one of the major findings of the “Burgers & Basketball” study

from the Annenberg Public Policy Center at the University of Pennsylvania was that:

a. Blacks outnumber Whites in food commercials by about 2-to-1. b. Whites outnumber Blacks in food commercials by about 2-to-1. c. Whites outnumber Blacks in food commercials by about 4-to-1 and tend to be shown eating at home, while Blacks tend to be shown eating in fast-food restaurants. d. Blacks outnumber Whites in food commercials by about 4-to-1 and tend to be shown eating at home, while Whites tend to be shown eating in fast-food restaurants. e. Blacks tend to be featured in ads for bread, cereal and dairy products.

Communication & Mass Media

__________ refers to the increased likelihood of being attracted to your neighbor because he or she lives right next door.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

When used in speech presentations, photographs, charts and maps

a. are poor choices as visual aids. b. should be passed around for all to see. c. tend to distort the meaning of the message. d. will usually be converted to slides.

Communication & Mass Media

_____ is the process of listening to evaluate the quality, appropriateness, value, and importance of the information you hear

A) Accommodation B) Critical listening C) Information overload D) Reasoning

Communication & Mass Media