Which of the following is an advantage of sales-wave research?
A) It gives surprisingly accurate results on advertising effectiveness.
B) It allows the brand to gain favorable shelf position.
C) It guarantees immediate brand recognition and high sales volume.
D) It can be implemented quickly with a fair amount of security.
E) It easily creates a buzz in the minds of customers.
D
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Net price is the standard price charged to customers.
Answer the following statement true (T) or false (F)
Why is the appearance and functionality of a service company's Web site important?
What will be an ideal response?
Providing as much input to the process as possible from as many concerned people as possible as early as possible is known as ______________
a. collaboration b. crowd sourcing c. congruent writing d. frontloading
Which of the following statements about international management is false?
a. The trend of people working in multinational enterprises, whether at home or abroad, has accelerated in recent years with the establishment of the WTO and its free trade policies. b. Issues such as entrepreneurship, the environment, and the bottom billion will affect international managers and their global businesses increasingly. c. By exponentially expanding international trade since the end of World War II, the world has become much wealthier. d. The increase in oil and commodity prices and turmoil in numerous asset markets is not linked to increasing demand and prosperity in emerging economies, but to poverty.