Which of the following is a key marketing strategy of the growth phase of a product life cycle?
A. Building awareness
B. Reinforcing brand positioning
C. Targeting competitors
D. Considering terminating the product
Answer: B
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Christine’s purse manufacturing company has made substantial profit over the past decade. For the first few years, she reinvested all of the profit back in the business, but now she feels it is time to channel her profits toward community endeavors. She is opening a store in a rough part of town and donating money to the city to help revitalize the district. Christine is operating at what level of corporate social responsibility?
A. economic B. legal C. ethical D. discretionary
A document in a job order costing system that is used to record the costs of producing a job is a(n):
A. Job lot. B. Job cost sheet. C. Units-of-production sheet. D. Process cost system. E. Finished goods summary.
Big Data offers opportunities when applied to simulation models, mostly due tothe dimension(s) of:
a. Volume. b. Velocity. c. Variety. d. All of the above
All business leaders and academics agree that the primary ethical and legal duty of corporations is to maximize shareholder value
a. True b. False Indicate whether the statement is true or false