One of the greatest relational consequences of the smartphone encompasses its use in coordinating physical encounters with others. In fact, smartphones enable people to synchronize their activities to the point of ______.
What will be an ideal response?
microcoordination
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Among the statistics that have been used to try to measure audience sizes and engagement for Internet sites have been all of the following EXCEPT
A) browser downloads. B) click-ons and click-throughs. C) page views. D) time-on-site.
Which of the following best describes Kantor and Lehr's closed family type?
A. Goals are reached using movable space, variable time, and flexible energy. B. Goals are reached using fixed space, regular time, and steady energy. C. Goals are reached using dispersed space, irregular time, and fluctuating energy. D. None of the above describe Kantor and Lehr's closed family type.
The AADP campaign “Monster-Free Mouths Movement” is an example of targeting more than one primary audience while also reaching out to a secondary audience. Discuss how and why this campaign successfully reached multiple audiences.
What will be an ideal response?
When you consider whether audience members are from a high-context or low-context culture, you are thinking about
a. the level of sophistication in their culture. b. the way information is communicated in their culture. c. the degree to which individuals are influenced by their culture. d. the way technology and mass media shape their culture.