________ is the assignment of a product's value, or the amount the consumer must exchange to receive the offering
A) Promotion
B) Price
C) Benefit
D) Need
E) Utility
B
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In an advertisement for Curves for Women, consumers are encouraged to "join now" by offering them the rest of the summer free. This statement in the ad corresponds to which component of an attitude?
A) cognitive B) affective C) conative D) verbal
Bennington Corp issued a $40,000, 10-year bond at the face rate of 8%, paid semiannually. How much cash will the bond investors receive at the end of the first interest period?
a. $800 b. $1,600 c. $3,200 d. $4,000
Which of the following is NOT a trend that is expected to provide new opportunities for marketers of services?
A) changing demographics B) declining levels of patriotism C) technological advances D) proliferation of information E) globalization
Convertible bonds can be exchange for a fixed number of shares of the issuing corporation's stock.
Answer the following statement true (T) or false (F)