Which of the following terms is used for the availability of cable networks devoted to food, home repair, golf, history, or animals?
A. relationship marketing
B. broadcasting
C. two-way media
D. mass marketing
E. narrowcasting
Answer: E
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Which of the following statements is true?
a. If a debit entry is made to an account in the general journal, the same account will receive a credit entry when the amount is posted to the general ledger. b. If all transactions are correctly posted to the general ledger, the sum of the accounts with debit balances should be equal to the sum of the accounts with credit balances. c. Posting occurs when numbers in the general ledger accounts are transferred to the general journal. d. If the sum of the debit balances equals the sum of the credit balances then there were no mistakes made in the posting process.
The probability that a project will be completed within a specified period of time can be calculated using the standard normal equation, which is ______.
A. (due date – expected date of completion)/the project’s standard deviation B. (expected date of completion – due date)/the project’s standard deviation C. the project’s standard deviation/(due date – expected date of completion) D. the project’s standard deviation/(expected date of completion – due date)
Answer the following statements true (T) or false (F)
1. The evaluations in management by objectives should be annually. 2. With a stability strategy, the company attempts to hold and maintain its present size or to grow slowly. 3. Diversification occurs when a corporation goes into related or unrelated lines of products. 4. Ernesto’s family business has been manufacturing shoes for three generations. In the past, the shoes have been sold to retailers around the world, but recently, Ernesto opened three retail stores to sell the shoes directly to customers. This is an example of backward integration.
When Tom wanted to buy a new gas grill, he searched for grills on the Internet. He was able to gather information on grills and learn what features were available. Tom used the Internet during the ________ stage of his purchase decision
A) product choice B) evaluation of alternatives C) problem recognition D) problem screening E) information search