Identify and briefly describe the five innovation adoption segments in the population
What will be an ideal response?
The five innovation adoption segments are innovators, early adopters, early majority, late majority, and laggards. Early adopters account for only a small portion of the population, but they are the most willing to adopt an innovation. They tend to be younger, better educated, and wealthier than consumers in other adoption segments. The early adopters are media savvy and socially aware. The early majority makes up about one-third of the population. Consumers in this group adopt a new product after early adopters. When the early majority has adopted a product, that product has become mainstream. The late majority also makes up one-third of the population, but this segment is older and more conservative. Consumers in this group purchase innovations they consider to be necessities. The last group is the laggards, who are the last to adopt an innovation. These consumers are heavily bound by tradition.
You might also like to view...
An accord is a compromise reached between two parties to settle a claim
Indicate whether the statement is true or false
A dependent data mart is filled from the enterprise data warehouse and its reconciled data
Indicate whether the statement is true or false
Which of the following would be selected in order to display Select Client * From Client code in
Microsoft Access? A) Query SQL view B) Query design view C) Form design view D) Query datasheet view
How many days is a typical sprint in the Scrum methodology?
A. 90 days B. 30 days C. 10 days D. 2 days