Gross profit represents the mark-up on ________.
A) sales revenue
B) merchandise inventory
C) operating expenses
D) transportation cost
B) merchandise inventory
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Relationship marketing aims to build mutually satisfying long-term relationships with key parties
Indicate whether the statement is true or false
To overcome the problem of price escalation when selling to less-affluent consumers in developing countries, many companies make simpler or smaller versions of their products that can be sold at lower prices
Indicate whether the statement is true or false
Some customers believe that the Good Green Grocer purposefully runs weekly promotional prices on items that are low in stock, leaving most customers who come to the store hoping for lower prices but unable to buy the out-of-stock sale items
If this were true, then the Good Green Grocer would most likely be accused of ________. A) using puffery B) deceptive pricing C) deceptive promotions D) deceptive packaging E) green washing
In Kotler's 4 Cs model, ________ takes the place of promotion in the 4 Ps
A) customer value B) channel C) credit D) communication E) convenience