Discuss social media marketing and describe how marketers use it to promote a product.

What will be an ideal response?


SOCIAL MEDIA MARKETING.  The collaboration and sharing of online content between the sender and the receiver--the brand and the consumer.  Social media is sometimes referred to as user-generated content or consumer-generated media, and includes blogs, podcasts, forums, interactive video tours, social networks, and virtual worlds.

Business

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What should you strive to accomplish during your introduction?

a. establish credibility b. relate the topic to the audience c. preview main points d. all of the above

Business

Answer the following statements true (T) or false (F)

1. A number of studies show that individuals perform better when given easier-to-reach objectives, as they are less likely to become frustrated and give up. 2. One of the must criteria in setting objectives is that they be participatively set. 3. Management by objectives has four steps. 4. Communication is the key factor in determining MBO’s success or failure

Business

If you are using a webcam, , look frequently at the camera (rather than at the screen) so people feel that you are making eye contact

Indicate whether the statement is true or false.

Business

Assignment. Abby's Cakes on Dixie, Inc, agreed in a lease contract to lease space in a shopping center from Colonial Palms Plaza, Inc The contract included a provision in which Colonial agreed to pay Abby's a construction allowance of up to $11,250

after Abby's had satisfactorily completed certain improvements to the rented premises. The contract also contained a clause stating that Abby's agreed "not to assign, mortgage, pledge, or encumber this Lease" without first obtaining the written consent of Colonial and that any such "assignment, encumbrance or subletting without such consent shall be void." Prior to the completion of the improvements, Abby's assigned its right to receive the first $8,000 of the construction allowance to Robert Aldana (without first obtaining Colonial's consent). In return, Aldana loaned Abby's $8,000 to finance the construction. Aldana notified Colonial of the assignment by certified mail. After Abby's had completed the improvements to the rented premises, Colonial ignored the assignment and paid Abby's the construction allowance. In Aldana's suit against Colonial for the $8,000 due him pursuant to the assignment, Colonial claimed that the assignment was prohibited by the contract provision and therefore void. Who will win, and why?

Business