Which of the following involves getting customers to pass along a company's marketing message to friends, family, and colleagues?
A. affiliate marketing
B. viral marketing
C. native advertising
D. lead generation marketing
Answer: B
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Strategic decisions are highly structured decisions.
Answer the following statement true (T) or false (F)
A(n) ____________________ distribution lists the categories of a nominal variable and the proportion with which each occurs
Fill in the blank(s) with correct word
The benefit from diversification is far greater when the diversification occurs across asset types
Indicate whether this statement is true or false.
Fluegge Inc. has provided the following data concerning one of the products in its standard cost system. Variable manufacturing overhead is applied to products on the basis of direct labor-hours.InputsStandard Quantity or Hours per Unit of OutputStandard Price or RateDirect materials 5.7 liters$5.40per literDirect labor 0.70hours$20.60per hourVariable manufacturing overhead 0.70hours$5.50per hourThe company has reported the following actual results for the product for December: Actual output 4,100unitsRaw materials purchased 25,100litersActual price of raw materials$4.80per literActual cost of raw materials purchased$120,480 Raw materials used in production 23,360litersActual direct labor-hours 2,700hoursActual direct labor rate$21.20per hourActual direct labor
cost$57,240 Actual variable overhead rate$5.90per hourActual variable overhead cost$15,930 The raw materials quantity variance for the month is closest to: A. $48 F B. $48 U C. $54 F D. $54 U