What is a major challenge that marketers face when entering social networks?

A) Advertising rates are highly negotiable. Marketers can easily spend too much.
B) Marketers have to blend in. Just showing up in a social network is suspect.
C) Marketers cannot tell who is a connector and who is an audience member.
D) People on social networks tend to be greedy. They want free products from marketers.
E) Marketers are used to using traditional media. They do not know how to navigate social sites.


B

Business

You might also like to view...

A union avoidance approach that involves harassment, demotion, or discharge of union activists is known as union ________.

What will be an ideal response?

Business

Which of the following business ideas is not using AI?

A. Starbucks creates a system that works like a hand and lifts and moves the mixing pots for the coffees to and from the coffee machines to the counters. B. Best Buy implements a software system that will determine how many customers are needed to increase gross profits to $5 million. C. McDonald's unveiling a robot that cleans and tidies the restaurant, while also asking guests if it can take their trays to the trash. D. Golf courses create an automated golf cart that can offer swing suggestions, club suggestions, and even navigate the course for the driver.

Business

Which of the following is not a tool commonly used in descriptive statistics?

a. Histograms b. Quartiles c. Frequency distributions d. Neural networks e. All of the above

Business

A negative cost variance indicates the project is over budget

Indicate whether the statement is true or false

Business