Operating Within the Environment (Scenario)The environment places constraints on the behavior of managers. Suppose you are the manager of a real estate office trying to maximize profits. You attempt to understand the forces within your organization's environment.The area in which your office operates has been relatively stable in terms of land prices and demand. However, you have noticed that demand for housing in the area usually spikes in summer. Which of the following best describes your business environment?
A. stable and simple
B. dynamic and simple
C. stable and complex
D. dynamic and complex
Answer: A
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The measure of variability easiest to compute, but seldom used as the only measure, is the?
A. ?range. B. ?interquartile range. C. ?standard deviation. D. ?variance.
The formation of perceptions or views of others is part of ______ management.
a. environmental b. impression c. social d. relational
Advertising is
A) identical to public relations. B) a non-marketing tool in the promotional mix. C) used specifically to promote goods, but not services. D) a paid form of nonpersonal promotion by a sponsor. E) a form of direct-response marketing.
The most important information in a press release should be ________
A) saved for the last paragraph for dramatic effect B) focused totally on selling the writer's company and its products C) presented early D) highlighted briefly in the middle paragraphs