In a marketing alliance, two or more firms share ________________.
a. Production facilities
b. Marketing expertise
c. Advertising features
d. All of the above
b. Marketing expertise
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According to the Brand Asset Valuator (BAV) model, which of the following is one of the key dimensions of brand equity?
A) sophistication B) excitement C) competence D) differentiation
Which statement about an acknowledgments page is NOT accurate?
a. It is a required preliminary in formal reports. b. It may be written in first person even if the report is written in third person. c. It is a gracious, but nonessential, part of a formal report. d. It should not be used if the transmittal message acknowledges people who as-sisted with the project.
Parallel Enterprises has collected the following data on one of its products. During the period the company produced 25,000 units. The direct materials quantity variance is: Direct materials standard (7 kg. @ $2/kg)$14per finished unitActual cost of materials purchased$322,500 Actual direct materials purchased and used 150,000kg
A. $22,500 favorable. B. $50,000 favorable. C. $50,000 unfavorable. D. $27,500 unfavorable. E. $22,500 unfavorable.
Alberto wants to get a 90 or above on his next chemistry test so that he can skip the final. This is a learning goal, rather than a performance goal.
Answer the following statement true (T) or false (F)