Which of the following is characteristic of pricing products/services according to the going-rate
approach?
A) Prices of products have little relation to the actual cost of manufacturing them.
B) Market leaders set the prices, which are then adopted by smaller firms.
C) Early adopters of new technologies are the targeted customer segment with this approach.
D) Optimum profits are not gained as current demand and competitor's prices are ignored.
B
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Which of the following statements does not describe how retailers use a customer lifetime value (CLV)?
A. Sophisticated statistical methods are typically used to estimate the future contributions from past purchases. B. CLV is used to identify and cater to the best and more profitable customers. C. A customer who spends $800 twice a year has a higher CLV than a customer that spends $100 each month. D. An RFM analysis is often used by catalog retailers and direct marketers in estimating their customers' lifetime value. E. CLV should be estimated under the assumption that the customer's future purchase behaviors will be the same as they have been in the past.
An analysis of social media content can provide guidance on the type of scaling techniques, comparative or noncomparative, to use
Indicate whether the statement is true or false
The materials usage variance is calculated by the equation
A) (Standard Price x Actual Quantity) - (Standard Price x Standard Quantity). B) (Standard Price x Standard Quality) - (Standard Price x Actual Quantity). C) (Actual Price x Actual Quantity) - (Standard Price x Actual Quantity). D) (Actual Price x Standard Quantity) - (Actual Quantity x Standard Price). E) None of these.
Describe Web development languages.
What will be an ideal response?