When writing for collateral pieces you need to remember
a. To be telegraphic
b. To think typography, fonts, and headlines
c. To consider printing limitations
d. To use bold thinking
c. To consider printing limitations
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Establishing criteria and assessing the quality of ideas utilizes the skill of _______
a. evaluating b. analyzing c. remembering d. structure
"By the year 2020, depression will be the second most
common health problem in the world, according to the Public Broadcasting System." The preceding attention-getter falls into which category? a. humor b. questions c. references d. facts and statistics
How should you preset your body when panning with a small camcorder?
a. point your knees in the direction of the start of the pan b. point your knees in the direction of the desired end of the pan c. point your elbows in the direction of the start of the pan d. point your elbows in the direction of the desired end of the pan e. keep your eyes on the starting point of the pan
The interview style in which control is most evenly balanced between interviewer and interviewee is
A) mirror. B) distributive. C) authoritarian. D) stress. E) problem-solving.