What role does conversation marketing play in promotional messages for social media?
What will be an ideal response?
Answer: In the social media landscape, consumers often look to other consumers for product information instead of the companies that market those products. Consequently, companies are using conversation marketing, rather than traditional promotion, to facilitate conversations in network communities of customers, journalists, bloggers, and other interested parties.
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Which of the following data collection modes comes closest to being patterned after the "man-on-the-street" interview?
A) person-on-the-street interview B) mall-intercept interview C) drop-off survey D) online survey E) mail survey
When accounting for a fair value hedge of a recognized asset or liability, at the end of each period, the firm remeasures the hedged asset or liability to fair value and includes the resulting gain or loss in net income, and the derivative instrument (hedging instrument) to fair value and includes the resulting loss or gain in net income
Indicate whether the statement is true or false
One thing that sets service distribution apart from traditional manufacturing distribution is that in a service environment:
A. production and consumption are simultaneous B. production setbacks can be remedied by using safety stock C. faster modes of transportation can offset service production problems D. service distribution benefits are more tangible E. service distribution has a narrower focus
The key difference between a family council and a board of directors is that:
A. the board can seek legal advice while the council gathers legal advice from the board. B. the council is to keep the family involved while the board is focused on running the business. C. the board of directors maximizes communication while the council works on unique company problems. D. the council is comprised of unrelated members while the board is comprised of family members.