An American citizen working for an American company in another country who is accused of a crime will be tried under American law
a. True
b. False
Indicate whether the statement is true or false
False
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Each time a politician or celebrity writes a book, bookstores can expect at least some customers to want the book, but whether or not it will become a best-seller is less certain. The bookstore's primary inventory management challenge is
A. which other books to promote along with this book. B. having enough books to satisfy customer demands versus the cost of having the inventory. C. whether or not to display the book at the checkout counter. D. whether to price the books in the distribution center or at the retail store. E. how to get the author to sign copies of the book.
Which of the following is a primary disadvantage of viral marketing?
A) The costs of viral marketing are generally too high for most companies. B) The brand associated with the viral message is usually forgotten. C) Marketers have little control over who receives a viral message. D) Viral messages are less likely to be viewed than other types of online promotions. E) Viral messages are blocked by most search engines.
________ are useful articles imprinted with an advertiser's name, logo, or message that are given as gifts to consumers
A) Rebates B) Cents-off deals C) Premiums D) Promotional products E) Sweepstakes
For service-oriented businesses, pricing is determined using cost-based approaches that add the cost of overhead to materials, parts, and labor via markup percentages
Indicate whether the statement is true or false