Which method for establishing the total marketing communications budget sets communication budgets to achieve the same amount of share-of-voice as competitors?
A) comparative-parity method
B) objective-and-task method
C) affordable method
D) competitive-parity method
E) percentage-of-sales method
D
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Suppose you buy an inflation-indexed bond that will adjust with inflation and thus pay you $2,500 in real (inflation-adjusted) terms each year for the next five years, plus your real principal of $100,000 at the end of the fifth year. The nominal interest rate is 4 percent and the expected inflation rate is 1 percent. What is the present value of the bond? Show your work.
What will be an ideal response?
Benjamin Co. has three products A, B, and C, and its fixed costs are $69,000. The sales mix for its products are 3 units of A, 4 units of B, and 1 unit of C. Information about the three products follows:?ABCProjected sales in dollars…………$192,000$192,000$64,000Selling price per unit………………$40$30$40Contribution margin ratio………… 30% 35% 35%(a) Calculate the company's break-even point in composite units and sales dollars.(b) Calculate the number of units of each individual product to be sold at the break-even point.
What will be an ideal response?
________ is the process of analyzing whether your message achieves its purpose
Fill in the blank(s) with correct word
A record of the proceedings of a meeting is called A) a progress report
B) an analytical report. C) a summary. D) the minutes.