The motivating force for suppliers to work with large chain stores is that the stores can offer huge ________ power in the form of writing big orders.
A. coercive
B. reward
C. expert
D. referent
E. legitimate
Answer: B
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A primary goal of a marketing effort is to
A) withhold the supply of a product in order to overstimulate demand and boost prices. B) defend a firm's product lines against consumer activism. C) differentiate a product from its competition in the minds of consumers. D) train salespeople in ways to appear more credible. E) launch products without conducting research and development.
Legally, the board of directors is the ______ of a corporation
a. principle b. leader c. principal d. judge e. owner
List the functions of an enterprise application integration (EAI) system
What will be an ideal response?
The Uniformed Services Employment and Reemployment Rights Act (USERRA) does NOT cover those who served in ________.
A. the Air National Guard B. the State Department Diplomatic Security Service C. the U.S. Marine Corps D. the Coast Guard Reserve