Which of the following falls within the definition of "place"?
A. Returns
B. Promotional allowances
C. Image
D. Customer service
E. Inventory
Answer: E
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An advantage of the Stapel scale is it can be administered over the telephone
Indicate whether the statement is true or false
Data mining is used to
a. uncover quality problems. b. study customer retention. c. identify cost drivers. d. all of the above.
A firm that adopts the "marketing concept" will aim all its efforts at satisfying customers, while trying to make a profit.
Answer the following statement true (T) or false (F)
A firm that is growing more slowly than its sustainable growth rate may generates excess cash. If the firm chooses to keep the excess cash which of the following is NOT true?
A) Holding on to excess cash may signal OVER utilization of assets. B) Holding on to excess cash often is a negative stock signal in that investors interpret the excess cash is a result of no attractive investment alternatives. C) Holding on to excess cash may attract unwanted potential investors who are attracted to the excess cash for their own purposes. D) Holding on to excess cash may signal UNDER utilization of assets.