As Mikaela thumbed through the magazine, she noted that all of the ads for gambling

casinos featured attractive, successful-looking, upper-middle class persons, smiling
happily and surrounded by other happy, successful people.

She thought about how the
ads left out any acknowledgement of persons like a few she knew who had gambled to
excess, creating great financial difficulties as well as relational problems. She knew, for
example, one person who lost his home due to his gambling habit. She knew another
whose marriage crumbled due to the financial strain his gambling had caused the couple.
Mikaela's ability to think discerningly about the images used by the casinos to lure
customers illustrates the necessity that we all develop our skill in ________.
A) mental argument
B) visual literacy
C) first impression
D) minimizing distractions


B

Communication & Mass Media

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Which of the following is NOT a test to be used in assessing the reliability of

examples and illustrations? (a) Data accuracy. (b) Things will continue in the future as they have in the past. (c) The attitude of the observer. (d) The originality of the observation.

Communication & Mass Media

Effective leaders use principled leadership behaviors to address task and procedural responsibilities but not interpersonal concerns

Indicate whether this statement is true or false.

Communication & Mass Media

Your authors say speakers should identify vocalized pauses and other irrelevant sounds/phrases. What do they mean by this, and what are three examples of irrelevant sounds and phrases? Do you have a tendency to do any of these?

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

If relevance and uncertainty are both high, then Agenda Setting should be ________.

A. predictive B. restrictive C. inapplicable D. flexible

Communication & Mass Media