Which of the following measures is NOT used to determine whether a subunit of a business is a reportable segment?
a. Revenue
b. Owners' equity
c. Earnings
d. Assets
B
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Clarity, relevance, distinctiveness, and consistency are factors that influence the ________ multiplier of the brand value chain
A) program B) brand C) market D) customer E) profit
Keith, a clothing store owner, offers product suggestions to customers based on their current purchases. Which of the following is Keith trying to increase?
A) shared value B) share of customer C) social responsibility D) customer-generated marketing E) customer loyalty
In which of the following situations would a paper-based press kit be most appropriate?
A) Connectors give favorable coverage of a firm. B) Connectors are present at a promotional event. C) Costs are a significant obstacle to a new organization. D) An organization relies on social content from podcasts. E) An international business markets products in multiple languages.
Capital budgeting decisions are more complex when:
A) projects are mutually exclusive. B) comparison projects are not of equal length. C) capital is rationed. D) All of the above are true.