In a movie, the lead actor is shown wearing Zelus running shoes in several scenes. Marketers of Zelus are using the nontraditional support medium of
A. guerrilla marketing.
B. promotional products marketing.
C. specialty advertising.
D. product placement.
E. movie theater advertising.
Answer: D
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Innovation takes place when management centralizes control of work activities and creates an organizational culture that precludes risk taking.
Indicate whether the statement is true or false.
Which of the following was a strategist?
a. Machiavelli b. Sun-Tzu c. Herodotus d. All of them
When it comes to the use of camera surveillance, few federal laws protect workers from being watched.
Answer the following statement true (T) or false (F)
Government restriction on gun ownership and possession:
a. is not a well settled area of the law b. is a well settled area of the law c. is unconstitutional d. is constitutional e. none of the other choices are correct