A(n) ________ appeal is a creative strategy that elaborates on product or service attributes or benefits
A) aesthetic
B) informational
C) bandwagon
D) emotional
E) transformational
B
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When humans first realized that counting was a good idea, this became a useful skill for people to have:
a.Knowing the alphabet b.Asking questions c.Collecting information d.Making decisions
The use of quick response codes (QR Codes) to retrieve marketing information is a type of:
a. Geographic marketing b. Target marketing c. Customer churn d. Mobile marketing
At the breakeven point the sales line cuts:
a. Total cost line b. None of them c. Variable cost line d. Fixed cost line
Which of the following bonds makes no interest payments?
A. a bond whose coupon rates are greater than market interest rates B. zero-coupon bond C. a bond whose coupon rate is equal to the market interest rates D. a bond whose coupon rates are less than the market interest rates