Which of the following is the least likely to be considered an unethical message?
A) A message that lacks important information.
B) A message that includes several misspellings.
C) A message that creates inaccurate impressions.
D) A message that contains a significant error of fact.
E) A message that uses a misleading tone.
B
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VTR measures the ________ response rate to an ad.
A. 30-minute B. 24-hour C. 7-day D. 30-day
Which of the following is not true about mobile marketing?
A. There is significant overlap between local and mobile marketing. B. By 2022, spending on mobile marketing is expected to comprise almost 75% of all digital ad spending. C. A substantial part of mobile marketing should be counted as social marketing. D. People use most of their mobile minutes while they are on the go, outside of the home.
The lack of coordination within a supply chain will result in a decrease in
A) manufacturing cost. B) inventory cost. C) replenishment lead time. D) level of product availability.
Price fixing is the primary example of a per se violation of the Sherman Act
Indicate whether the statement is true or false