Marketing effectiveness rating instruments and marketing audits are approaches to ________

A) annual-plan control
B) profitability control
C) efficiency control
D) strategic control
E) statistical control


D

Business

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Robusta Coffee Importers sold 7000 units in October at a sales price of $45 per unit. The variable cost is $20 per unit. The monthly fixed costs are $8000. What is the operating income earned in October?

A) $175,000 B) $315,000 C) $167,000 D) $140,000

Business

Direct contact and liaison roles provide sufficient coordination when multiple functions or divisions must work together on common goals and problems.

Answer the following statement true (T) or false (F)

Business

Office politics often has a bad connotation. How does the usual view of office politics differ from the view expressed by the researchers on “politically skillful leaders.”

What will be an ideal response?

Business

The market value of any real or financial asset, including stocks, bonds, or art work purchased in hope of selling it at a profit, may be estimated by determining future cash flows and then discounting them back to the present.

Answer the following statement true (T) or false (F)

Business