Regarding adopter groups, which of the following statements is true?
A. Innovators rely on the mass media and salespeople.
B. Early adopters make little use of salespeople.
C. The late majority make the most use of salespeople.
D. The early majority usually aren't opinion leaders.
E. Laggards rely primarily on opinion leaders.
Answer: D
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According to the five-step model of the marketing process, the first step in marketing is ________
A) capturing value from customers to create profits and customer equity B) constructing an integrated marketing program that delivers superior value C) engaging customers, building profitable relationships, and creating customer delight D) understanding the marketplace and customer needs and wants E) designing a customer-driven marketing strategy
If a litigator finds that a lot of time is spent traveling and attending depositions and settlement conferences, the litigator may wish to start using technology that will allow for:
A) remote collaboration. B) remote access. C) videoconferencing. D) Westlaw access.
Congress may tax some states and exempt others.
Answer the following statement true (T) or false (F)
The most common RSI for computer users is carpal ____ syndrome.
A. tunnel B. nerve C. pain D. bone