Limited liability means that stockholders can lose their investment if the corporation fails
Indicate whether the statement is true or false
T
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As a market follower strategy, the ________ duplicates the leader's product and packages and sells it on the black market or through disreputable dealers
A) innovator B) cloner C) imitator D) adapter E) counterfeiter
Which of the following statements about sales promotions is FALSE?
A. Changes in technology have made sales promotions more efficient. B. An appropriate sales promotion depends on the situation and objectives. C. Sales promotions have increased because of competition in emerging markets. D. The availability of more ad agencies and specialists has spurred growth in sales promotions. E. Sales promotions can be used as tools to overcome consumer price resistance.
Which section of a formal marketing plan for a new product is most directly related to deciding the markup chain in the channel of distribution for a new product?
A. Implementation and Control B. Price C. Customer Analysis D. Packaging E. Place
Mrs. Jones owns a computer store. The gross sales for the first quarter of the year were $215,000 . There was $6,750 in returned merchandise and $3,250 in sales discounts. Her beginning merchandise inventory was $40,000 and her ending inventory was $30,000 . She purchased $25,000 of additional merchandise for sale during the quarter, returned $3,750 worth of merchandise damaged during shipment,
and received $4,500 in purchase discounts. Mrs. Jones' operating expenses include the following: delivery expense, $2,000; depreciation expense for equipment, $1,500; payroll taxes expense, $500; salary expense, $12,500; supplies, $20,000; and utilities expense, $1,500. What are the total operating expenses for Mrs. Jones' computer store? a. $18,000 b. $2,000 c. $22,000 d. $197,000