Compare and contrast the three classic paragraph plans discussed in your book. When would each be used?
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Direct Plan: Paragraphs arranged in the direct plan begin with the main sentence, followed by supporting sentences. Most business messages use this paragraph plan because it clarifies the subject immediately. This plan is useful whenever you must define (a new product or procedure), classify (parts of a whole), illustrate (an idea), or describe (a process). Simply start with the main sentence; then strengthen and amplify that idea with supporting ideas.
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Pivoting Plan: Paragraphs arranged in the pivoting plan start with a limiting sentence that offers a contrasting or negative idea before delivering the main sentence. The pivoting plan is especially useful for comparing and contrasting ideas. In using the pivoting plan, be sure you emphasize the turn in direction with an obvious "but" or "however."
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Indirect Plan: Paragraphs arranged in the indirect plan start with the supporting sentences and conclude with the main sentence. This useful plan enables you to build a rationale, a foundation of reasons, before hitting the audience with a big idea?possibly one that is bad news. It enables you to explain your reasons and then, in the final sentence, draw a conclusion from them. This indirect plan works well for describing causes followed by an effect.
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The two broad categories of objections are ________, which can never be solved and ________, which can be answered.
A. hopeless objections; true objections B. generic objections; specialized objections C. superficial objections; actual objections D. feigned objections; real objections E. potential objections; actual objections
Which of the following is considered a service?
A. Teaching B. Cutting hair C. Waiting tables D. All of these
Which of these is an uncontrollable part of a retail strategy?
a. positioning b. objectives c. store location d. consumers
A house of quality is used to?
a. Identify the potential source of quality problems b. Evaluate potential suppliers c. Identify key customers d. Evaluate the relationships between customer requirements, product attributes, and design specifications.